Beyoncé's new commercial promoting the singer’s Heat perfume has been banned from being shown during the daytime in UK after many viewers complaining the ad is too hot for children.
The clip shows the 29-year-old lying on a bed and stroking herself in a red dress before she walking away from her room, saying "Catch the fever".
The commercial has been deemed as ‘too sexually provocative’ to be seen by kids. It has been prohibited being shown on British TV before 7.30pm.