SHANGHAI - Chinese state television will censor advertisements featuring pigs in order not to offend Muslims in the Year of the Pig, a media company said on Friday.
"Originally they didn't want pig images in ads on TV, because they worry about conflicting issues with Muslims in China," said Lisa Wei, managing director of media investment firm GroupM China Trading.
An official at the censorship department of China's Central Television denied knowledge of the advertising ban.
The new regulations would kick in as the Year of the Pig begins on February 18, CCTV had told Wei's firm last week, prompting clients to request longer time to prepare for the new rules.
An official at the censorship department of China's Central Television denied knowledge of the advertising ban.
The new regulations would kick in as the Year of the Pig begins on February 18, CCTV had told Wei's firm last week, prompting clients to request longer time to prepare for the new rules.